Stories By Elizabeth Clor
Using vanity metrics doesn’t position you as a strategic player. Instead, illustrate how your team’s work is impacting the business. Here are four metrics to share with your CEO to show how content marketing can truly drive growth.
B2B buyers are more than halfway through the decision-making process before they ever speak to a salesperson. Share that statistic and follow these four steps to secure buy-in from executives for your B2B content marketing program.