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Stories By Elizabeth Clor

CEO Needs Content Marketing Metrics

Your CEO Needs These 4 Content Marketing Metrics

Using vanity metrics doesn’t position you as a strategic player. Instead, illustrate how your team’s work is impacting the business. Here are four metrics to share with your CEO to show how content marketing can truly drive growth.

4 Steps to Get Executive Buy-In for B2B Content Marketing

B2B buyers are more than halfway through the decision-making process before they ever speak to a salesperson. Share that statistic and follow these four steps to secure buy-in from executives for your B2B content marketing program.