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Elizabeth Clor

Elizabeth Clor

Elizabeth Clor is the Vice President of Demand Generation at MicroStrategy, the leading worldwide provider of enterprise software platforms. In this role, she is responsible for developing and executing marketing strategies that fuel the company's growth. Elizabeth has 17 years of experience in marketing and communications, primarily for B2B SaaS companies in the DC metro area. She holds a B.A. of English from the University of Virginia. Follow her on Twitter @ElizabethClor.

Stories By Elizabeth Clor

CEO Needs Content Marketing Metrics

Your CEO Needs These 4 Content Marketing Metrics

May 11, 2016
Using vanity metrics doesn’t position you as a strategic player. Instead, illustrate how your team’s work is impacting the business. Here are four metrics to share with your CEO to show how content marketing can truly drive growth.
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4 Steps to Get Executive Buy-In for B2B Content Marketing

December 6, 2015
B2B buyers are more than halfway through the decision-making process before they ever speak to a salesperson. Share that statistic and follow these four steps to secure buy-in from executives for your B2B content marketing program.