It’s the content marketing mystery. Was it Vanessa (the idea creator), Josh (the content creator) or Jordan (the content promoter) who killed the content? Discover who did it and what to do so you don’t become the next content killer.

Marketers throw around reams of statistics, aiming to prove the monetary value of their content efforts. However, these stats often don't provide meaningful insights to higher-level decision makers. We have to find another way to communicate. Demonstrate these 4 values to prove content marketing ROI to your CEO.