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Denise Roberts McKee

Denise Roberts McKee

Denise Roberts McKee is the chief story strategist at Electric Campfire StorySessions. She specializes in helping organizations find their unique and iconic stories, and then craft those stories into compelling, engaging content. She is a founding member of September Club, a documentary creative shop whose projects include JIM & ANDY (VICE/Netflix) and ZEDD: TRUE COLORS (Geffen/Innerscope) and oversees operations for its sister company About Face Media. The Online Marketing Institute named Denise as one of their Top 40 Digital Strategists in Marketing. Her recent book “The Electric Campfire: A Marketer’s Guide to Documentary Storytelling” provides an in-depth look at documentary storytelling strategies for content development and marketing. Follow her on Twitter @drmckee.

Stories By Denise Roberts McKee

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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

June 8, 2018
With organic brand reach in social media becoming a thing of the past with algorithm update, content marketers need to produce more compelling stories capable of creating a deeper impression. Think documentary filmmaking.