Denise Zimmerman
Denise is President & Chief Strategy Officer at Netplus, a full service digital agency. A 25-year marketing veteran, Denise has spent the past 18 years of her career focusing on the emerging digital landscape and best practice applications in marketing and communications. She and the Netplus team have combined decades of experience in helping industry-leading brands to capture the measurable value of the interactive medium with a proven record of innovation focused on results. You can connect with Denise on LinkedIn or on Twitter @dzimmerman.
Stories By Denise Zimmerman
Transmedia Storytelling: 4 Tips for Creating a Consistent Content Strategy
March 8, 2012
A consistent transmedia content strategy will facilitate more meaningful connections with your customers and extend the value of your content and amplify its overall impact. While best practices are still evolving, here are several steps you can take now to implement a consistent transmedia content agenda.
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