As a content marketer, you may not be thinking about using advertising as part of your marketing mix because you consider ads to be: Expensive Annoying Immeasurable Interruptive (see annoying) Short shelf-life Continue reading

Sometime in the 1970s, Howard Moskowitz was commissioned to experiment and find THE perfect level of sweetness for Diet Pepsi.  That is, what would the perfect Diet Pepsi taste be that appealed to the largest audience? When the data came back it was scattered beyond belief. No bell curve or anything that would indicate what the perfect level of sweetness would be. According to the TED talk given by Malcolm Gladwell, after much thinking, the answer to the lack of perfect Pepsi sweetness hit Moskowitz in the face like a ton of bricks one day over lunch.Continue reading

At one time or another, we’ve all been there — stuck in a queue, waiting somewhere for something. Sitting, watching, waiting, looking at our watches. While waiting, maybe you nabbed a terribly wrinkled, outdated Sports Illustrated or People on the table or wall mounted magazine rack. Or maybe you are standing in line, which is a completely different ball of wax,  if balls of wax were horribly boring.  Which they are, I think. Continue reading

Email marketing. Some folks will tell you it’s dead.  Others steer clear of it because they fear that it’s annoying to potential customers.Continue reading