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David Germano

David Germano

David Germano is the president and chief content officer of Magnetic Content Studios. Since 2012, Magnetic has been focused on helping brands create experiences that attract and nurture audience relationships. David is also the co-chair of the ANA’s content marketing committee. You can follow David on Twitter or on LinkedIn.

Stories By David Germano

How Your Editorial Content Can Fuel Big Data Insights

August 28, 2013
The idea of distributing an article that contains no commercial messaging is still very foreign to many marketers. But any serious investment in data-based ad-buying should be coupled with some investment in content. Find out more about how editorial content can fuel big data insights.

Transform Your Agency into a Content-Focused Newsroom in 60 Days

October 11, 2012
In light of the content explosion going on today, marketing agencies must "walk the talk" themselves in order to help others effectively market through sustained editorial. Find out how to take your agency from zero to content in 60 days.

How Marketers are Shifting to Owned Media to Drive Impact

May 15, 2012
Dramatic changes have given brand marketers new opportunities to earn the consumer’s attention without paid media. Social platforms such as Facebook, Twitter, and Pinterest empower brands to communicate directly with an audience. Here are some tips for making the shift.