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Stories By David Germano

How Your Editorial Content Can Fuel Big Data Insights

The idea of distributing an article that contains no commercial messaging is still very foreign to many marketers. But any serious investment in data-based ad-buying should be coupled with some investment in content. Find out more about how editorial content can fuel big data insights.

Transform Your Agency into a Content-Focused Newsroom in 60 Days

In light of the content explosion going on today, marketing agencies must "walk the talk" themselves in order to help others effectively market through sustained editorial. Find out how to take your agency from zero to content in 60 days.

How Marketers are Shifting to Owned Media to Drive Impact

Dramatic changes have given brand marketers new opportunities to earn the consumer’s attention without paid media. Social platforms such as Facebook, Twitter, and Pinterest empower brands to communicate directly with an audience. Here are some tips for making the shift.