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Stories By Darryl Praill

5 Tips for Creating Content that Matters

Recently my firm had the opportunity to do a joint webinar with Robert Rose of the Content Marketing Institute and Big Blue Moose on how to make marketing content that matters — that is, content that provides value to consumers beyond simple awareness. We had an engaging discussion about how to create purposeful content that: Meets the needs of sales and marketing Is compelling Can be created quickly Can be created cost-effectively Supports the sales cycle Continue reading