No words are more important in your content marketing than your headlines. No matter how wonderful the online content, if the headline isn't right, it's not going to attract the readership it deserves. Get 3 lessons from an expert on using headlines to increase the value of your online content.

Almost every company, whether they see themselves as investing in content marketing or not, has a blog. In fact, so do many individuals. And even a few pets. There are many blog posts around the Web about exactly what you should be doing on that blog, such as using Blogger because it has the best SEO (hey, it’s owned by Google), writing descriptive headlines, getting a faster hosting company, avoiding Blogger because the pros don’t use it….and on and on. However, the “what” details only really matter if you’re already delivering on the essentials of what makes a blog worth reading, so  today I want to talk about the how. I’ll discuss three overarching lessons we’ve learned by making simple (but not easy) changes to the MarketingExperiments blog that have resulted in a 232% increase in visits over eight months.Continue reading