Stories By Content Marketing Institute Team
3 Hot Takes: A Real Reel on Instagram, an Award Mockumentary, and a Meta Podcast
The NAACP gets real (in Reels) for a new public service campaign. The Epica Awards gently mocks excuses to drive entries. And Flipboard finds a fresh angle for a new curation podcast. Here’s our take on all this content – what’s yours?
3 Hot Takes: LEGO and JPMorgan Chase Sizzle, Doritos Fizzles
This week we offer our take on three content examples: Lego customer service avoiding the dark side; JP Morgan Chase scarfing down restaurant content; and Doritos tweeting during the MTV Video Music Awards. What’s your verdict?
3 Hot Takes: These Brands Make Content Marketing Look Like Kid Stuff
Smart marketers know the best content touches hearts as well as heads. These examples from Shopify, Zillow, and Trek prove that content that teaches or inspires is never wasted on the young (or the young at heart).
3 Hot Takes: The (Always-On) Show Business of Content
Are you keeping up with all the shifts in the content marketing game? This week’s hot takes will get you up to speed in three areas: creating episodic content, insights into Instagram strategy, and the idea of ‘always-on’ content.
3 Content Marketing Lessons Inspired by RAM, Stackla, and Zoom
This week’s content lessons come from a musical road trip with Ram Truck, a new Stackla survey explaining what content influence’s real people’s buying decisions, and a Zoom initiative featuring strategically placed CTAs.
3 Video Content Takeaways From Salesforce, TikTok, and Facebook
If you don’t have a video strategy, you’re late to the party. But you can learn from those blazing the trail. Salesforce, Facebook, and TikTok. Study these insights into their programs and advice before you make your next video content play.
How Video Email Affects Your Audience (and More Content Examples)
New research into video email shows how it gets audiences’ synapses firing. A content collaboration taps into the drive to create. And a helping hand in the greeting card aisle turns into a savvy way to promote a new service.
Grey Goose Misses Bonus Free Throw With Uninterrupted Partnership
Grey Goose scores with a cool new video series with Lebron James’ Uninterrupted brand –then misses on bonus content opportunities. Plus, what to learn from Delta’s long-haul email and a calculator that shows the carbon footprint of digital marketing.
Competitions and Compromises Abound – But Which Brands Are Winning?
This week, McDonald’s searches for besties on Twitter, Heinz wants to end a long-standing food feud, and new competitors are taking to the field of sports content marketing.
Every Day Will Be Taco Tuesday for One Lucky Social Media Pro
This week in content marketing: McCormick spices up the job market. Vidyard treats influencers to a movie-premiere experience. And Ben & Jerry’s ends its Twitter deep freeze. What does it all mean for content marketing?
2 Lessons in Bold Content – and 1 in Following the Leaders
A former print publication sizzles back to life as a digital community. Instagram decides to zig when everyone else is … already zigging. And a dating app brings a hit back to the future in service of the hot vax summer. Find out what it all means for content marketers.
What to Learn From “Football Is Gay” and Other Content Examples This Week
This week, we’re talking about a takeaway from the NFL’s big statement on inclusivity (it’s not necessarily the one you’d guess) plus other good news for content pros, including a better skin-color scale and rising respect for communications work.