Stories By Content Marketing Institute Team
Benchmarks and Outliers, Endings and Beginnings [The Weekly Wrap]
This week, we look at benchmarks and outliers from Animalz research. We spot the end for someone’s LinkedIn Live (and perhaps a beginning for yours). And we share construction technology’s modern voice (and a podcast).
Fun, Fright, and Better Event Video Fill October [The Weekly Wrap]
October brings the World Series, Halloween, and this year, more virtual events. That’s why we’re talking Major League Baseball, M&Ms, and video tips this week.
People Want PDFs; Why The NY Times Didn’t Fail; and a Backstage Pass [The Weekly Wrap]
This week, CMI is wrapping up Content Marketing World, but today we’re talking white papers, how content saved The New York Times, and a new stack as content production ramps up.
Stream a Stream, Polish Your Thumbnails, and Don’t Talk 'Us' [The Weekly Wrap]
This week, content marketers are talking live streams (not livestreams), research on the best practices of YouTube thumbnails, and a challenge to one of the most standard website pages.
Don't Let a Pause Stop You From Doing More [The Weekly Wrap]
This week, content marketers are talking about an insurance company that isn’t waiting around, an interesting finding on how bloggers responded to the pandemic, and a great reaction to bad behavior on social media.
Drumming Up Fans, Battling Beautifully, and Voicing Makers [The Weekly Wrap]
This week, we talk about a famous drummer who thrilled a YouTube phenom (and us), a pharmacy that knows how to battle beautifully, and a cheeky clothing brand that tells stories of makers, from a pastry chef to a chainsaw artist.
An Oops, a Kick, and a Rebrand Get Noticed [The Weekly Wrap]
The Weekly Wrap debuts its new format – three notable things in content marketing: VRBO’s big oops, Toggl’s rebrand, and Keds kicking up of the power of women. Get the what, where, and why now.