Stories By Content Marketing Institute Team
3 Ways to Know Your Audience: Hire Them, Talk to Them, or Tease Them
Nerf knows its audience well enough to know it needed to hire one of them. Business communicators want to know their audiences, but miss out on a crucial step. An agency knows its audience so well, it pokes gentle fun at a pain point to attract them. Here’s what to make of it all.
How Do You Like Your Content Marketing – Cheesy, Fruity, or Extremely Personal?
This week in content marketing, a Trader Joe’s contest stretches user-generated content to delicious lengths. Pepsi tries an expensive approach to promote a new flavor. And a Kia dealership test-drives personalized video content.
Content Examples We Loved This Week (They're Not All Fungi and Games)
Is there any topic content marketers can’t tackle? Get inspired by content that makes mushrooms into something magical, turns data collection into fun and games, and adds the spoonful of sugar that makes COVID-19 vaccine information a little easier to swallow.
How to Elevate Brand Stories So They Pack an Emotional Punch [Examples]
Elevate the conversation. You’ve heard this advice on brand storytelling before. But what does it look like in practice? These examples will inspire you to tell stories that matter to your brand – and create an emotional response with your audience.
Traffic Soared but Funding Disappeared (Plus Other Content Marketing Surprises of the Week)
A popular brand-funded magazine gets cut. An email error creates an accidental community. And marketers fear they’ve maxed out their audience’s digital attention spans. But the lessons to take from these examples might surprise you.
3 Happy Little Content Marketing Examples (Feat. Bob Ross)
Bob Ross is back thanks to Mountain Dew. Plus, Twitter Marketing pits brand against brand – and marketers learn how shipping containers can predict business health.
About That Burger King Tweet … and More Helpful Content Marketing Lessons
This week, Burger King UK gets a lesson in context. A new resource shows marketers their path along the social media maturity roadmap. And an at-a-glance flow chart reveals just how many steps go into producing high-performing content.
3 Playful Content Marketing Examples Show Brands Getting Their Game On
Look beyond your content team for inspiration. Involve your at-home co-workers, viewers, and customers in your content creation and delivery to up the fun factor for everyone. These brand examples show how it’s done.
The Right Way to Teach, Tease, and Soothe Your Audience With Content [Examples]
Content shouldn’t put your audience to sleep – unless you’re trying to help them sleep better. That’s just one of the lessons to take away from this week’s roundup of cool, creative, and copyright-killed content examples.
Great Content Experiences Start With Giving Up Control [Content Marketing Examples]
The best content experiences put audiences front and center – and even at the controls. Get the inside scoop on three out-of-this-world examples that let audiences star in, design, or direct the action.
3 Content Marketing Examples That Say: Enough About Me, Let’s Talk About You
The Super Bowl may be over, but the content marketing lessons learned there play on. This week we’re celebrating examples that show brands are finally catching on to what content marketing is (and isn’t) all about.
Forget the Super Bowl Ads – Brands Took Their “A” Game to Twitter [Content Marketing Examples]
You don’t need a massive budget to score big with fans – but you do need creative ideas. This week, we’re celebrating brands’ Super Bowl tweets, a hot pasta playlist, and a clever contest offering one NASCAR fan a dream job.