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Stories By Content Marketing Institute Team

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Marketers Say They Know the Missing Ingredient for Success – Are They Wrong?

New research finds marketing is not aligned operationally. No surprises there. But the study’s takeaways miss what you need to do to fix that. We have a thought.
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Adobe’s New Icon Brings Authentication of Visual Content in the Era of AI

Adobe unveiled a new icon that allows marketers to adopt a better transparency strategy in this era of generative AI. Here’s what the new Content Credentials feature means for you.
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Why Investors Trust Marketing, But Not Marketers [New Study]

A new study of financial analysts makes a revelation that will surprise marketers. They get your importance, but only if you achieve this. Learn what they have to say and how it should affect your work.
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Buyers Want To Trust Content. But Do They Value Yours? [New Research]

The 2023 Trust in Marketers research finds buyers generally trust brands’ content. But they also are less likely to find value in it. How can you bridge that gap? The answer’s pretty simple. (Well, maybe.)
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5 Highlights You May Have Missed at Content Marketing World

Where is content marketing going? How can you forge a path ahead? Catch some of the breakthrough thoughts emerging at this week’s Content Marketing World.
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The Inside Scoop on Content Marketing Strategy (the Book and the Practice)

A new book launching Wednesday will help your company build a media brand around its content. (You won’t be too surprised by who the author is.)
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Luxury Brand and Talent Powerhouses Predict Future of Marketing for Every Industry

A global luxury brand investment firm’s acquisition of Hollywood’s biggest talent agency indicates the future of content and marketing in all industries. Why? Read on.
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What To Know About ChatGPT Enterprise

OpenAI aimed squarely at the B2B market with its new ChatGPT Enterprise. Is that good, bad, or ho-hum news for content marketing? Robert Rose explains.
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Big Bump in Ad Spend May Lead to Better Year for Marketers

You could describe the last few months as “bumpy” for marketing, tech, and advertising. But new data for three must-track categories indicates a smoother ride ahead for marketers.
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Do You Know the Real Value of Generative AI in Content?

Big brands have used generative AI in highly successful ad programs. But is it all just a gimmick? Or, to paraphrase a recent headline, is it from “Mad Men and Women to Machines?”
hybrid-remote-marketers-challenge

Remote Work Isn’t New, But It Brings a New Challenge for Marketers

Remote work continues to grab headlines. But hybrid work is gaining more attention and acceptance as Zoom, Omnicom, WPP, and other brands require employees to come to their physical buildings. What does that mean for marketing teams?
brand-authority-score

You Can Get a Brand Authority Score Now, But What Does It Really Tell You?

This week, Moz launched the Brand Authority score. It’s designed to measure a company’s strength and salience. But it also might show something else. Explore more about the brand value metrics that matter to brands.