Stories By Content Marketing Institute Team
Solo Stove Burns Marketing Team Over Snoop Campaign
Solo Brand ousted its CEO for a “disappointing” Snoop Dogg smokeless campaign. But the real disappointment stems from two blunders — one by setting the wrong goals and one by failing to build an audience.
Prompts Aren’t All That: Give Generative AI a Better Role in Creating Great Content
Knowing how to create prompts for generative AI is akin to knowing how to create HTML codes in the early days of websites. Find out why prompt engineering shouldn’t be a must-have skill for high-quality content marketers.
Forget Likes and Downloads: This Is 2024’s Ultimate Marketing Metric
The debut episode of CMI’s series What’s New features an old marketing metric that's back in a new way for 2024. Robert Rose explains why it’s hot once again – and how you can start tracking it.
Marketing in 2024: AI, Brand, and the End of Social Media?
Take five minutes to dig into the 525,600 minutes that made up 2023 for marketers and what should happen with that time next year.
The Rise of Retail Media Networks in 2024: Why Marketers Should Care
To some surprise, digital advertising spending will jump in 2024. But the unexpected news for most is the rise in spending on retail media networks. Learn why B2C – and B2B – marketers should pay attention to them.
OpenAI’s Drama Should Teach Marketers These 2 Lessons
Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for 2024 and beyond.
Is OpenAI’s Custom GPT the Next Frontier?
You can make your own GPT. But what can a custom version of ChatGPT do for your brand? And what non-GPT thing do you need to make it really work?
Does CEO-CMO Alignment Go Far Enough for Business Growth? Probably Not
New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s role. That makes sense, but that conclusion stops short of identifying what marketing really needs to do.
Marketers Say They Know the Missing Ingredient for Success – Are They Wrong?
New research finds marketing is not aligned operationally. No surprises there. But the study’s takeaways miss what you need to do to fix that. We have a thought.
Adobe’s New Icon Brings Authentication of Visual Content in the Era of AI
Adobe unveiled a new icon that allows marketers to adopt a better transparency strategy in this era of generative AI. Here’s what the new Content Credentials feature means for you.
Why Investors Trust Marketing, But Not Marketers [New Study]
A new study of financial analysts makes a revelation that will surprise marketers. They get your importance, but only if you achieve this. Learn what they have to say and how it should affect your work.
Buyers Want To Trust Content. But Do They Value Yours? [New Research]
The 2023 Trust in Marketers research finds buyers generally trust brands’ content. But they also are less likely to find value in it. How can you bridge that gap? The answer’s pretty simple. (Well, maybe.)