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Stories By Content Marketing Institute Team

Tech Takes Over Marketing (But Not How You Think)

Tech Takes Over Marketing (But Not How You Think)

Are you spending too much on technology? A new study reveals marketing budgets are shrinking, yet spending on marketing tech is rising. But a big chunk of that tech goes unused. Solving that problem could boost your budget and ROI. Here’s how.
Oops, Google Did It Again — But You Still Need First-Party Data

Oops, Google Did It Again — But You Still Need First-Party Data

The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until 2025. Do you believe them? Does it even matter? Probably not — because you should be doing this anyway.
Don’t Follow Tesla’s Marketing Mistake

Don’t Follow Tesla’s Marketing Mistake

Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” But is marketing really to blame? Is there a takeaway for other companies?
Should Your Brand Shout Its AI and Marketing Plan to the World?

Should Your Brand Shout Its AI and Marketing Plan to the World?

To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?
Why Marketers Should Care About Google’s Potential HubSpot Acquisition

Why Marketers Should Care About Google’s Potential HubSpot Acquisition

Google may buy HubSpot. But how likely is it the deal will get done? Why would Google want HubSpot? What would it mean for HubSpot customers? Understand the possibilities and take away the one reality for every marketer.
first-lesson-generative-ai-change-management

The Reality of Generative AI in Marketing May Not Be What You Think

You’ve read the headlines, clicked the research, and gone down the generative AI rabbit hole. Yes, it’s got great hype people. But they all miss the first lesson of generative AI and marketing.
How to Prepare for the Data Apocalypse

How To Prepare for the Data Apocalypse

New IAB research reveals that marketers know about Google’s ending of third-party cookies, yet they’re plagued by inaction and misunderstanding regarding first-party data. Remedying that now will bring long-term success.
tiktok-ban

Is TikTok’s Clock Ticking? 7 Answers to TikTok Ban Questions

Headlines sound the alarm on the proposed TikTok ban. But go behind all the noise and get answers to seven questions about the bill and its impact on marketing.
problem-with-ai-headlines

The Problem With AI Headlines

Open AI’s Sam Altman says the future of AI will accomplish 95% of what marketers use agencies, strategists, and creative professionals for today. But don't panic. Get the context and an interpretation that will calm your concerns.
b2b-thought-leadership-strategy

Is Your Thought Leadership Stuck in ‘Mutually Assured Irrelevance’?

New research finds most thought leadership doesn’t encourage or inspire much thought. Yet, if it’s done well, it can strongly influence sales and pricing. How can you leap from boring to motivating?
air-canada-chatbot-fail

Air Canada’s Chatbot Fail Should Propel Marketers To Address These AI Questions

Air Canada tried to throw its chatbot under the bus because it gave wrong information to a customer. But a Canadian court sided with the chatbot (and the customer). What does that mean for brands using public-facing generative AI tools?
marketing-reorg-game

Marketing’s Musical Chairs: Why So Many Reorgs (and What It Means for You) 

Almost half of companies restructured their marketing teams in the past year, according to Marketing Week. About four in 10 restructured the year before that. Why? And how can you thrive despite it?