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Stories By Content Marketing Institute Team

big-marketing-moves

Marketing in 2024: AI, Brand, and the End of Social Media?

Take five minutes to dig into the 525,600 minutes that made up 2023 for marketers and what should happen with that time next year.
A shopping cart holding the Amazon logo to represent the rise in retail media network advertising.

The Rise of Retail Media Networks in 2024: Why Marketers Should Care

To some surprise, digital advertising spending will jump in 2024. But the unexpected news for most is the rise in spending on retail media networks. Learn why B2C – and B2B – marketers should pay attention to them.
lessons-openai-drama

OpenAI’s Drama Should Teach Marketers These 2 Lessons

Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for 2024 and beyond.
openai-build-a-bot

Is OpenAI’s Custom GPT the Next Frontier?

You can make your own GPT. But what can a custom version of ChatGPT do for your brand? And what non-GPT thing do you need to make it really work?
c-suite-alignment-isnt-enough

Does CEO-CMO Alignment Go Far Enough for Business Growth? Probably Not

New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s role. That makes sense, but that conclusion stops short of identifying what marketing really needs to do.
what-marketers-really-need

Marketers Say They Know the Missing Ingredient for Success – Are They Wrong?

New research finds marketing is not aligned operationally. No surprises there. But the study’s takeaways miss what you need to do to fix that. We have a thought.
content-credentials-images-adobe

Adobe’s New Icon Brings Authentication of Visual Content in the Era of AI

Adobe unveiled a new icon that allows marketers to adopt a better transparency strategy in this era of generative AI. Here’s what the new Content Credentials feature means for you.
investors-trust-marketing-not-marketers

Why Investors Trust Marketing, But Not Marketers [New Study]

A new study of financial analysts makes a revelation that will surprise marketers. They get your importance, but only if you achieve this. Learn what they have to say and how it should affect your work.
trust-in-content

Buyers Want To Trust Content. But Do They Value Yours? [New Research]

The 2023 Trust in Marketers research finds buyers generally trust brands’ content. But they also are less likely to find value in it. How can you bridge that gap? The answer’s pretty simple. (Well, maybe.)
content-marketing-world-takeaways

5 Highlights You May Have Missed at Content Marketing World

Where is content marketing going? How can you forge a path ahead? Catch some of the breakthrough thoughts emerging at this week’s Content Marketing World.
content-marketing-strategy

The Inside Scoop on Content Marketing Strategy (the Book and the Practice)

A new book launching Wednesday will help your company build a media brand around its content. (You won’t be too surprised by who the author is.)
blockbuster-marketing-prediction

Luxury Brand and Talent Powerhouses Predict Future of Marketing for Every Industry

A global luxury brand investment firm’s acquisition of Hollywood’s biggest talent agency indicates the future of content and marketing in all industries. Why? Read on.