Stories By Content Marketing Institute Team
Will SearchGPT Whack Google Where It Counts?
OpenAI officially brought an AI-powered search engine to ChatGPT. What does it mean for marketers? Should you be asking how your content becomes THE answer? Or should you pose a different question?
Semrush’s Acquisition Reinforces the Value of Owned Media
Semrush made a bold move by acquiring Third Door Media — home to Search Engine Land, MarTech, and more. With built-in events and valuable audiences, Semrush sees a future in owned media. Will others follow?
A Wish From Content Marketing World: Don’t Settle for This in Your 2025 Marketing
As Content Marketing World wraps up, Robert Rose challenges content and marketing pros to spark something different.
Research Finds Data Standards for Marketing Are a Must, But Few Brands Have Them
New research reveals almost all marketers say data standards are essential for ROI. Yet, many lack them. Learn the first thing to do to establish a data standards strategy (and it’s something that will help in more ways than that one).
How To Catch Content Lightning in a Bottle
Media consumption isn’t like it used to be. Online videos beat TV viewing, and YouTube bests Netflix in market share. People spend a big chunk of time on user-generated content on social. In this terrain, what’s a marketer to do?
Is NotebookLM the New CliffsNotes? (The Answer May Surprise You)
Google’s relatively new NotebookLM harkens us back to CliffsNotes, the savior of students who didn’t read the book. But what’s the best use of this AI tool that can even create podcast-style summaries? Here are some thoughts.
Where LinkedIn’s AI Move Went Wrong
LinkedIn came under fire for training its AI models on users’ content. Adobe, Meta, and Zoom have faced similar controversies. Here’s what these brands keep getting wrong (and it has nothing to do with AI).
Don’t Let AI Headlines Steer Your Marketing Career the Wrong Way
Headlines seemingly abound about generative AI’s impact on the careers of marketers and media creators. But what’s a marketer to do? Go behind the headlines to find the real story and consider this advice as you plan for 2025.
MAICON Highlights: Determining the Role of AI in Marketing
Humans gathering to talk about marketing artificial intelligence is an irony too great for CMI’s Robert Rose to resist. Learn what he had to say about the role generative AI should play in your marketing.
Go for the Win-Win: Game Your Paid Media Strategy
Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a play that B2B marketers should consider for their paid advertising strategies.
AI-Assisted Search Will Change the Pay-To-Play Games for Content Marketers
Only one answer appears in an AI-assisted search. How can a brand be the one advertiser in it? What would the cost be? And what are AI platforms like Perplexity doing partnering with third-party publishers? Read on for some answers.
Solo Stove Brand Reignites Snoop Dogg With Blunt Marketing
Solo Brands is at it again. Snoop Dogg returns to its smokeless stove ads. But is the campaign different than the viral one that led to the CEO’s departure? Is there something marketers can learn from the new initiative? Yes, to both.