Content Marketing Institute Team
The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI team. CMI is a global marketing education and training organization dedicated to advancing the practice of content marketing. We create and curate content experiences that teach marketers and creators from enterprise brands, small businesses, and agencies how to attract and retain customers through compelling, multichannel storytelling. Global brands turn to CMI for strategic consultation, research, and training and certification, and send teams to Content Marketing World, the largest content marketing-focused event, the Marketing Analytics & Data Science (MADS) conference, and CMI digital events every year. Follow @CMIContent on Facebook, LinkedIn, and Instagram, and use the hashtag #CMWorld.
Stories By Content Marketing Institute Team
Forget the Super Bowl Ads – Brands Took Their “A” Game to Twitter [Content Marketing Examples]
February 12, 2021
You don’t need a massive budget to score big with fans – but you do need creative ideas. This week, we’re celebrating brands’ Super Bowl tweets, a hot pasta playlist, and a clever contest offering one NASCAR fan a dream job.
3 Brands Crank Up the Volume [Content Marketing Examples]
February 5, 2021
Brands are turning up the volume this week. A new TikTok video celebrates the #SeaShanty trend, Mastercard amps up its sonic brand identity, and a video book review tells a charmingly experimental tale.
Brands Give COVID-19 Vaccine a Shot in the Arm
January 29, 2021
A powerful campaign to promote COVID-19 vaccines taps into the emotional power of authenticity – while Budweiser’s (nonexistent) Super Bowl ad teaches an important lesson about content spend.
Disguises Are for Superheroes – Not Great Content [The Weekly Wrap]
January 22, 2021
Don’t hide your content behind a bland headline. This week in content marketing, we share an example to prove the rule, plus new research into the search performance of marketing terms and a sweet ( but overlooked) content opportunity.
That’s How You Make a Splash: Slime Cannons, Sewer (Public) Servants, and More [The Weekly Wrap]
January 15, 2021
This week in content marketing, Nickelodeon and the NFL team up to recruit a new audience, a public sewer agency makes each employee feel like No. 1, and a popular email newsletter spills into new channels.
How to Get Customer-Centric Content Right (and Wrong) [The Weekly Wrap]
January 8, 2021
“Put the audience first” is a content marketing adage for good reason. In this Weekly Wrap, we share how Chewy and Netflix make this approach pay off – and why IKEA needs to reread the instructions.
This Week in Content Marketing: Lessons From Home Depot, KFC, and Google
December 18, 2020
Once upon a time, a child’s toy comes to life inside a retail store. Elsewhere in the world, a man combines 11 herbs and spices while romancing an heiress. Catch those stories and one more from Google this week.
We Want a Snow Day, a Mailbox Delivery and More [The Weekly Wrap]
December 11, 2020
As December debuts with colder and snowier weather, we’re wishing for snow days, warming up with a print magazine, and answering questions about writing. These are the three things we noticed this week.
Cyber Monday Emails Show Why Brands Need a New Content Play [The Weekly Wrap]
December 4, 2020
This week, we diagnose what’s wrong with much of the brand messaging for Cyber Monday. Plus, we cheer a new opportunity for a fired paint-shop employee/TikTok star – and the clever brand that swooped in to hire him.
A Small Saturday, a Horoscope Personalization, and a Community Request [The Weekly Wrap]
November 27, 2020
This week, the Cleveland Clinic asks for help, American Express teaches how to turn something small into something much bigger, and Zillow shows how someone else’s horoscope can catch people’s eye.
Turkey and Green Beans Gone Viral (and a Virtual Visit to a Museum) [The Weekly Wrap]
November 20, 2020
It’s turkey and green bean casserole time in the United States. We talk turkey hotline (phone and AI versions), eat our veggies (a good-for-you lesson), and take a break from food with an enticing stay-at-home museum experience.
Personalized Palettes, a Content Exercise, and The Witches Lesson
November 13, 2020
Give your audience an interactive quiz for personalized content (a la Sherwin-Williams). Decide how to walk, run, jog, or sprint (thanks to Ubiquity Labs’ content marketing framework). Think through your content (unlike Warner Bros.).
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