Content Marketing Institute Team
The Content Marketing Institute team byline indicates this article reflects the collective work of the CMI team. CMI is a global marketing education and training organization dedicated to advancing the practice of content marketing. We create and curate content experiences that teach marketers and creators from enterprise brands, small businesses, and agencies how to attract and retain customers through compelling, multichannel storytelling. Global brands turn to CMI for strategic consultation, research, and training and certification, and send teams to Content Marketing World, the largest content marketing-focused event, the Marketing Analytics & Data Science (MADS) conference, and CMI digital events every year. Follow @CMIContent on Facebook, LinkedIn, and Instagram, and use the hashtag #CMWorld.
Stories By Content Marketing Institute Team
Keep ‘Em Guessing (and More Lessons From Content We Love)
May 14, 2021
This week in content marketing, the Morning Brew shows how to perk up reader interest. A content creator whips up a handy resource for B2B writers and experts. And a new studio from Neutrogena puts its best face forward with an award-winning documentary.
Your Content Inspiration of the Week: The Brash, a Bash, and Your Cash
May 7, 2021
Get inspired by Terminus’s twist on virtual event marketing, TeamUp’s pivot from the traditional business anniversary celebration, and the findings of Managing Editor’s 2021 report on content marketing careers.
3 Ways to Know Your Audience: Hire Them, Talk to Them, or Tease Them
April 30, 2021
Nerf knows its audience well enough to know it needed to hire one of them. Business communicators want to know their audiences, but miss out on a crucial step. An agency knows its audience so well, it pokes gentle fun at a pain point to attract them. Here’s what to make of it all.
How Do You Like Your Content Marketing – Cheesy, Fruity, or Extremely Personal?
April 23, 2021
This week in content marketing, a Trader Joe’s contest stretches user-generated content to delicious lengths. Pepsi tries an expensive approach to promote a new flavor. And a Kia dealership test-drives personalized video content.
Content Examples We Loved This Week (They're Not All Fungi and Games)
April 16, 2021
Is there any topic content marketers can’t tackle? Get inspired by content that makes mushrooms into something magical, turns data collection into fun and games, and adds the spoonful of sugar that makes COVID-19 vaccine information a little easier to swallow.
How to Elevate Brand Stories So They Pack an Emotional Punch [Examples]
April 9, 2021
Elevate the conversation. You’ve heard this advice on brand storytelling before. But what does it look like in practice? These examples will inspire you to tell stories that matter to your brand – and create an emotional response with your audience.
Traffic Soared but Funding Disappeared (Plus Other Content Marketing Surprises of the Week)
April 2, 2021
A popular brand-funded magazine gets cut. An email error creates an accidental community. And marketers fear they’ve maxed out their audience’s digital attention spans. But the lessons to take from these examples might surprise you.
3 Happy Little Content Marketing Examples (Feat. Bob Ross)
March 26, 2021
Bob Ross is back thanks to Mountain Dew. Plus, Twitter Marketing pits brand against brand – and marketers learn how shipping containers can predict business health.
About That Burger King Tweet … and More Helpful Content Marketing Lessons
March 19, 2021
This week, Burger King UK gets a lesson in context. A new resource shows marketers their path along the social media maturity roadmap. And an at-a-glance flow chart reveals just how many steps go into producing high-performing content.
3 Playful Content Marketing Examples Show Brands Getting Their Game On
March 12, 2021
Look beyond your content team for inspiration. Involve your at-home co-workers, viewers, and customers in your content creation and delivery to up the fun factor for everyone. These brand examples show how it’s done.
The Right Way to Teach, Tease, and Soothe Your Audience With Content [Examples]
March 5, 2021
Content shouldn’t put your audience to sleep – unless you’re trying to help them sleep better. That’s just one of the lessons to take away from this week’s roundup of cool, creative, and copyright-killed content examples.
Great Content Experiences Start With Giving Up Control [Content Marketing Examples]
February 26, 2021
The best content experiences put audiences front and center – and even at the controls. Get the inside scoop on three out-of-this-world examples that let audiences star in, design, or direct the action.
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