Clark Kokich
Clark Kokich is the chairman at Razorfish and one of the premier thought leaders in the world of digital marketing. He has been quoted frequently in the Wall Street Journal, Ad Age and the New York Times among others. A popular speaker, he brings his unique perspective on the future of marketing to business audiences worldwide. In fall 2011, Clark wrote and released Do or Die, the world’s first business book published exclusively as a fully interactive iPad app. In Do or Die, Clark outlines a clear strategy for businesses to survive and thrive in a world of never-ending technological change. Follow him @clarkkokich.
Stories By Clark Kokich
How to Avoid "Shiny New Technology" Syndrome in Content Marketing [Case Study]
May 7, 2012
Clark Kokich, chairman of Razorfish, says companies chasing shiny new technology and novel tactics are barely nudging the needle.
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