Christoph helps companies share their unique stories more efficiently to reach prospects and retain existing customers. In his career, he has led teams of journalists, content creators, strategists and designers to successfully drive results. Today, he’s a global top 14 content marketer and top 100 digital marketer. His blog has been listed as a valuable resource in the marketing industry. Christoph helps companies evolve content and marketing teams into a content-performance culture and the use of the Create Once, Publish Everywhere (COPE) model. His third book on content performance cultures was released in January and was a No. 1 new release in the public relations category on Amazon. Follow him on Twitter @Ctrappe.