Stories By Chris Gillespie
You have carried a crushing burden of unprocessed grief and endured a barrage of changes at work in the last few years. It's time to make positive changes to your work environment for your mental and physical health.
Too many marketers treat the design team like a vending machine – insert copy, press button, get graphic. Content is planned through the writer lens, and that’s a big mistake given design is critical to content consumption.
Frustrated finding a writer who can deliver content your business needs and your audience will read? Start with a better search process and end by providing them with essential background.
Is your brand its own worst enemy when it comes to content? How many of these circles of content operation hell are you in? Find the exit door to escape them and become a content marketing hero.
More professionally trained journalists are considering content marketing jobs. Here’s how to start a brand relationship with a writing pro who can tell compelling, credible stories that inform and influence your audience.
To become a reputable source, your brand journalism can’t be light on ethics and sopping with self-interest that suffocates readers. Here are four ways your team – like real journalists – can build your audience and earn its trust.
Your writers are the ultimate arbiters of content quality. If they mangle the piece, it’s typically for one of two reasons – they aren’t the right writer or you’re feeding them garbage. Here’s how to fix both problems.