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Stories By Chris Frascella

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How Chatbots, Text Messaging Support Conversational Content

Conversational interactions between content consumers and brands – via text messaging and chatbots – are redefining engagement. It’s time to prepare your brand to provide that greater immediacy and convenience to your audience.
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How I Beat Neil Patel on His Own Blog (and Grew My Network at the Same Time)

I beat Neil Patel – that respected and really successful content marketer and blogger. OK, it was a one-post comparison, but I still had 20% more shares. Let’s look at seven-plus characteristics that may have contributed to my victory.