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Christopher Baldock

Christopher Baldock

Christopher Baldock is a content strategist for Brandpoint, a content-based marketing solutions company. Christopher provides clients with enhanced, technically relevant content strategies to increase their website traffic and drive business. He continually develops new content-based marketing tools, and utilizes emerging technologies in the industry, to keep his clients’ content fresh, engaging and effective. Follow Christopher on Twitter.

Stories By Christopher Baldock

How an Owned, Paid, and Earned Content Strategy Can Power Your SEO

March 26, 2014
Google's frequent algorithm updates have reduced the effectiveness of keyword strategies aimed at successful content rankings online. Find out how an owned, paid, and earned content strategy can best power your brand in a semantic search world.

Optimize Your WordPress Blog Content with Google's Markup Helper

January 27, 2014
If you're blogging on WordPress and looking for an easy way to move your content higher up in search engine results pages, schema is a great way to do it. The problem is, not everyone knows how to mark up content with this new language. Find out how to optimize your WordPress blog content with Google's Markup Helper.