Stories By Adam Barber
You probably haven't seen many articles about Australia on your favorite search, social media and content marketing blogs. But here are 3 reasons to put Australia on your content marketing radar in 2013.
Whether it's a funky new website or an overhaul of an existing site, the content strategy should be discussed from day one. Here are the essentials on why content marketers need to be involved in website redesigns.
If you have employees who spend a lot of time on social media, don't just lecture about productivity. Think of their personal networks as your networks. Turn their social-savvy skills to your advantage and transform them into content champions for your business.
If you're still figuring out how to make Google+ part of your content marketing strategy, take a look at a couple of examples of popular and engaging Google+ pages. Learn how two well-known companies are making the most of this new marketing tool.
Content marketing is not without its challenges. From coming up with compelling new ideas for articles, to getting your target audience to notice and engage with them, successful campaigns require skill, hard work, and an element of good fortune. While it may not be top of the to-do list, media law is becoming an increasingly important consideration for content marketers. Whether you’re producing content in-house or outsourcing it, there are steps you can take to avoid writing your way into a sticky situation. Having worked with these issues for 10 years, I believe there are a few things you should do yourself — or demand of your suppliers — to protect your business and your content: Continue reading
When it comes to content production, you never have to wait too long for the next high-profile gaffe to occur. One that grabbed my attention recently was when the Daily Mail website published the wrong story after the Amanda Knox appeal verdict. It’s very common in the news business for journalists to prepare different versions of a story to cover opposing outcomes. That’s great when it helps you scoop the competition; it’s not so great when you post the wrong version. Continue reading