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Stories By Carmen Hill


How to Make Your Bland Content Strategy Delicious

It may be tempting to cut straight to creative ideation, but don’t. Think strategically because when you follow a storytelling approach informed by data, your content will be more relevant to your customers’ needs and interests.

A Content-First Success Story: BMC Software and Connective DX

Intelligent content strategy helped BMC Software and Connective DX revamp – and increase marketing-sourced pipeline.