Skip to content
Carmen Hill

Carmen Hill

Carmen Hill (@carmenhill), Director of Marketing at Connective DX (formerly ISITE Design), is a longtime B2B marketer and content strategist who is happily ensconced at the intersection of content marketing and content strategy – and excited to see intelligent content joining the party. Prior to joining Connective DX, Carmen built an award-winning content practice at Babcock & Jenkins, crafting award-winning content and campaigns for clients such as Adobe, Google, and Xerox.

Stories By Carmen Hill

bland-content-strategy-delicious

How to Make Your Bland Content Strategy Delicious

November 30, 2018
It may be tempting to cut straight to creative ideation, but don’t. Think strategically because when you follow a storytelling approach informed by data, your content will be more relevant to your customers’ needs and interests.
content-first-BMC-connective-dx

A Content-First Success Story: BMC Software and Connective DX

June 4, 2015
Intelligent content strategy helped BMC Software and Connective DX revamp BMC.com – and increase marketing-sourced pipeline.