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Stories By Carlton Hoyt


2 Questions to Ask Before Becoming a Brand Publisher

Becoming a brand publisher isn’t right for all enterprises. Ask yourself these two questions. If you answer no to either, read on for two alternative ways to make your content marketing program more effective.

Stop Thinking Content, Start Thinking Resources

It’s time to develop resources, not just pump out content. Adopting a resource paradigm is core to fulfilling content marketing objectives. Here’s how to switch your thinking and provide content that truly benefits your audience.