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Carla Johnson

Carla Johnson

Carla is a world-renowned storyteller, an entertaining speaker, and a prolific author. Having lived, worked, and studied on five continents, she's partnered with top brands and conferences to train thousands of people on how to rethink the work that they do and the impact they can have. Her visionary expertise has inspired and equipped leaders at all levels to embrace change, welcome new ideas, and transform their business. Her new book, RE:Think Innovation, will be available on June 29, 2021. Follow Carla on Twitter at @CarlaJohnson.

Stories By Carla Johnson

How Your Content Strategy Thrives When Marketing and IT Work Together

May 22, 2013
Eduardo Conrado, who oversees marketing for Motorola Solutions and recently expanded his role to include IT, describes how brand content strategy thrives when marketing and IT work together.

Why Your Brand Storytelling Must Start With Human Resources

May 1, 2013
Employees are more than brand ambassadors; they're promise keepers. Learn why we need to alter our recruiting processes to enable our internal teams to help tell our brand stories.

B2B Content Marketing: Create Intimate Conversations with Narrowcasting

February 28, 2013
Mark Wilson of Avaya has found success with a B2B content marketing approach he calls narrowcasting. He described the approach, which focuses on creating intimate conversations with a target audience, in an interview with CCO magazine.

The Role of Content in the Sales and Marketing Marriage

December 26, 2012
Too many content efforts sink because the sales and marketing sides don't take the time to understand each other. Find out more about content's role in the sales and marketing marriage.