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Stories By Carla Johnson

How Your Content Strategy Thrives When Marketing and IT Work Together

Eduardo Conrado, who oversees marketing for Motorola Solutions and recently expanded his role to include IT, describes how brand content strategy thrives when marketing and IT work together.

Why Your Brand Storytelling Must Start With Human Resources

Employees are more than brand ambassadors; they're promise keepers. Learn why we need to alter our recruiting processes to enable our internal teams to help tell our brand stories.

B2B Content Marketing: Create Intimate Conversations with Narrowcasting

Mark Wilson of Avaya has found success with a B2B content marketing approach he calls narrowcasting. He described the approach, which focuses on creating intimate conversations with a target audience, in an interview with CCO magazine.

The Role of Content in the Sales and Marketing Marriage

Too many content efforts sink because the sales and marketing sides don't take the time to understand each other. Find out more about content's role in the sales and marketing marriage.