Carla Johnson
Carla is a world-renowned storyteller, an entertaining speaker, and a prolific author. Having lived, worked, and studied on five continents, she's partnered with top brands and conferences to train thousands of people on how to rethink the work that they do and the impact they can have. Her visionary expertise has inspired and equipped leaders at all levels to embrace change, welcome new ideas, and transform their business. Her new book, RE:Think Innovation, will be available on June 29, 2021. Follow Carla on Twitter at @CarlaJohnson.
Stories By Carla Johnson
How NASCAR Drives Better Storytelling With a Unified Team
July 20, 2018
Evan Parker led NASCAR’s new content team on a daunting mission: engage and win fans beyond the racetrack. First-year results include almost one billion views, a docu-series, and Evan’s nomination for Content Marketer of the Year.
The One Thing Killing Your Most Creative Content Ideas (and How to Stop It)
January 8, 2018
If your creative content marketing ideas are met with a big “no!”, don’t get discouraged. The problem may be how you’re presenting the idea. Here’s how to stop bad pitches from killing your best ideas.
How to Convert Customers’ Passions Into Inspiring Content
November 3, 2015
Western Union banks on its customers’ passions to inspire remarkable content – from home cooking to Jimmy Kimmel and even an original Marvel comic book. Learn how Western Union innovates with content in a conservative industry.
Are You Missing the Most Important Audience for Your Content Marketing?
August 30, 2015
Brands too often focus only on their customers. They fail to develop content marketing to convert the most important audience – the employees, the people who talk about the company on a daily basis. Here’s how not to make that mistake.
Aon Stops Shoveling Quicksand, Partners With Manchester United
July 5, 2015
In struggling for brand recognition, Aon realized it needed a big partner to help with global recognition. It found that in the British soccer club Manchester United. The relationship isn’t simply a put-a-logo-on-it sponsorship.
Build Strong Brand Storytelling From the Inside Out
August 25, 2014
Our employees are at the heart of what makes brand storytelling come to life and create meaningful experiences for customers. If we expect to be able to go "all-in" with successful content marketing, we have to think about the role our employees play in getting us there. Find out how to build strong brand storytelling from the inside out.
How Brand Storytelling Helps Enterprises Go "The Extra Mile"
January 13, 2014
Emerson's chief marketing officer has overseen a massive rebranding effort since she took the job in 1999. She has redesigned how the voice of the customer integrates with research and development, and cultivated a brand story that resonates with businesses around the world and infiltrates every niche within the company. Find out more about connecting brand storytelling to enterprise business excellence.
How to Deliver the Right Content Marketing, in a Scalable Way
January 3, 2014
To help remove some of the animosity from the relationship between sales and marketing, it helps to have everyone on the same page and understand the multiplication mindset when it comes to creating content. Find out how to deliver the right content marketing in a scalable way.
Why Human Resources is Essential to the Brand Storytelling Equation
December 26, 2013
As the marketing industry evolves, we're taking on (or needing to fill) new roles as marketers and as people who drive business for our organizations. Find out why human resources is essential to the brand storytelling equation.
Why Your Thought Leadership Strategy Should Make You Uncomfortable
October 22, 2013
To be a true, sustainable thought leader, you have to be willing to get out of your comfort zone and look at things differently to articulate a vision for the future. Find out how to develop a thought leadership strategy where content supports true innovation.
Are You an Agile Content Creator? 6 Traits of Change Agents
August 19, 2013
If you want to do more than merely survive as a content creator in today's unpredictable business landscape, you need to develop an agile learning mentality. Be willing to think dfferently on all levels and cultivate these 6 traits to thrive and prosper.
Want to Keep Your Content Job? Why You Must Embrace Change to Survive
July 3, 2013
Marketers are living in beta these days. By the time we've experienced and documented a best practice, our customers often have already moved on. Our nemesis isn't our perceived competitors — it's our customers' short attention span. Difficult as it may be, you must learn to embrace change to keep your content job.
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