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Carina Rampelt

Carina Rampelt

Carina is a writer and strategist for Find A Way Media. She holds a master's degree in 18th-century English literature from the University of Oxford. In her free time, she can be found perusing secondhand bookstores and hunting for the best chai latte in Toronto. See her portfolio. Follow her on Twitter @carinarampelt.

Stories By Carina Rampelt

great-fiction-content-marketing

How Reading Great Fiction Makes Your Content Better (and What To Read)

November 2, 2022
One of the best ways to improve your storytelling is to read great stories. Reading fiction (including plays, novels, and poems) improves empathy, precision, and story structure. Try these suggestions for what to look for as you enjoy your next chapter.
avoid-broetry-trend

Why You Should Avoid the Broetry Writing Trend

November 2, 2020
Broetry can drive engagement and clicks, but the writing format can undermine your goals in the long term. Here's why you should avoid broetry and what you should do instead.
tiktok-b2c-brands

The What, Why, and How of TikTok for B2C Brands [Examples]

February 11, 2020
The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Just look at e.l.f. Cosmetics’ campaign that sparked over 3 million videos on the platform. Learn the what, why, and how of TikTok.