Skip to content

Stories By Caitlin Vlastakis Smith

Content Planning: How to Use UX Research to Uncover Hidden Needs

Because we're human, verbal explanations crafted by our mind often don't reflect what we really think or want. We think we're telling the truth, but it's our actions and habits that truly reflect our beliefs, wants, and values. Find out how user experience research can help focus your content planning efforts to uncover and meet the hidden needs of your audience.