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Stories By Bruce McDuffee

3 Marketing Automation Tactics That Are Vital to Success

There's a lot to do when you implement a marketing automation platform for your organization. Use these 3 tactics to get some quick returns and success stories on your way to content marketing success. You can then leverage those successes into a solid argument for increasing your content resources and continuing to develop your marketing automation strategy.

The One Mistake Standing Between You and Successful Content Marketing

There may be many reasons behind ineffective content efforts, but there is one big mistake that many organizations make that stands in the way of success. Find out why successful content marketing can't be all about you.

Go "Back to the Future" with Strategic Marketing Plans

Implementing content marketing tactics without first preparing a strategic marketing plan is like building a house with no blueprint. Old-style concepts, strategies and tactics are more important than ever. Find out how to incorporate them into your organization's marketing strategy.

Prove Your Thought Leadership Strategy's Worth: A Caveman's Tale

If you are willing to create content that shares your expertise with your target audience — with no strings attached — that audience is more likely to place your firm at the top of its credibility list. Get proof that such a thought leadership strategy can be effective in this caveman's tale.

Convert Your Content Marketing to Revenue: 7 Pieces of the Puzzle

CMI research shows that few B2B marketers consider their content efforts to be "very effective." And questions about revenue generation must be at least partially behind the lack of confidence many marketers feel. Convert your doubts to confidence (and your content marketing to revenue) by using these 7 puzzle pieces to plan your approach.