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Britta Alexander

Britta Alexander

Britta Alexander is a principal and co-founder of Eat Media, a content-focused creative agency located in the New York City metro area. Before launching Eat Media, Britta worked in Manhattan as an advertising creative and later as a literary agent. She holds a Master of Fine Arts in Writing, a degree she actually uses on a daily basis. You can follow her at @brittaalexander or read more of her posts on the Eat Media blog.

Stories By Britta Alexander

How to Outsource Audience-Focused Story Ideas

August 27, 2010
No one knows your audience better than you. You also know how time-consuming it is to build an editorial calendar, brainstorm a story idea list, attach the right sources to that list and write assignment letters. If you haven’t outsourced that job yet, it’s probably because you think it can only be done internally. I’m here to tell you that with the right tools in place, an experienced content provider can bring a list of qualified story ideas and sources to you. Here’s how.Continue reading