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Stories By Britta Alexander

How to Outsource Audience-Focused Story Ideas

No one knows your audience better than you. You also know how time-consuming it is to build an editorial calendar, brainstorm a story idea list, attach the right sources to that list and write assignment letters. If you haven’t outsourced that job yet, it’s probably because you think it can only be done internally. I’m here to tell you that with the right tools in place, an experienced content provider can bring a list of qualified story ideas and sources to you. Here’s how.Continue reading