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Brian Watson

Brian Watson

As an Adobe Search Program Manager, Brian Watson manages the content production and flow to the Adobe blog publications. He specializes in building systems to overcome the constraints that often intercede in content marketing management. At Adobe, he writes to guide content marketers in solving their challenges. Brian loves to hear from his readers, and would appreciate any feedback to better understand problems content marketer’s face today. Connect with him on LinkedIn or Twitter @brianwcontent.

Stories By Brian Watson

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Breaking Content Marketing Constraints – A Small-Business Case Study

October 26, 2015
When one commenter questioned a CMI author, he took on the challenge, helping the reader identify bottlenecks in his small business’ content production process. As they found the answers, they broke down a big barrier to growth.
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Are Organizational Silos Keeping Your Content Marketing Team From Success?

July 7, 2015
Elementary school math homework created a lightbulb moment for Adobe’s senior content program manager. Discover how a fraction problem led to an innovative way to break down Adobe’s silos so all the teams work toward a common goal.
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Is Time Really the Problem? Break the Bottlenecks in Content Production

April 13, 2015
Having time to create content is more about the flow from production to publication than it is about following time-management tips. Use these five steps to identify the bottlenecks and make the business case to get them resolved.