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Stories By Brian Watson


Breaking Content Marketing Constraints – A Small-Business Case Study

When one commenter questioned a CMI author, he took on the challenge, helping the reader identify bottlenecks in his small business’ content production process. As they found the answers, they broke down a big barrier to growth.

Are Organizational Silos Keeping Your Content Marketing Team From Success?

Elementary school math homework created a lightbulb moment for Adobe’s senior content program manager. Discover how a fraction problem led to an innovative way to break down Adobe’s silos so all the teams work toward a common goal.

Is Time Really the Problem? Break the Bottlenecks in Content Production

Having time to create content is more about the flow from production to publication than it is about following time-management tips. Use these five steps to identify the bottlenecks and make the business case to get them resolved.