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Stories By Bernie Borges

A Content Strategy For Your Career

A Content Strategy For Your Career

Yes, you need it no matter how secure you think your job is. A career content strategy offers a way to strengthen your position and personal brand Have you ever been fired or laid off? Do you aspire to a role that still seems a distance away? A career content strategy offers a way to strengthen your position and personal brand. Using content marketing as a personal branding strategy, you can meet influential people in your field, prove your intellectual mettle to colleagues and develop yourself as a key player in a particular niche.Continue reading

Content Marketing for Career Development

You’ve read many books and blogs about content marketing. You’re planning to attend Content Marketing World. You get it. You know that content marketing is a strategically important element to your company and your products or services. What about your career? What’s your content marketing strategy?Continue reading

How to Become an Effective Podcaster Using the Interview Format

You may be surprised how willing people in your industry will be to be a guest on your podcast. The podcast medium lends itself well to busy schedules because your guest can be on your podcast show from the comfort of any location that has an Internet connection. A typical podcast interview lasts between 20 and 60 minutes.