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Stories By Ben Harper


Think Lean to Win at Content Marketing

Want to improve your content strategies in a way that reduces wasted effort so that you can put more of your resources into ideas that win? Think lean!

A 3-Pronged Plan for Optimizing Your Online Content Distribution

Many marketers used to think they could just create content, put it on their website, and it would organically generate the reach and engagement they were looking for. Now we realize that a content distribution plan is essential to achieving desired results from our content marketing efforts. Use this 3-pronged plan to optimize your online content distribution.

How to Use Data to Improve Your Content Marketing Strategy

Now is the time to start thinking seriously about the impact of data on your content marketing efforts. Find out how you can put data truly at the heart of your content marketing strategy, so that you can implement real change and improve your success this year.