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Ashley Furness

Ashley Furness

Ashley Furness is a market analyst and blogger for research agency Software Advice. She researches and reports on topics related to CRM, MA, SFA and sales and marketing trends. Previous to her current role, she was a business journalist for major publications in California and Texas. She also led sales process management at a daily deals startup.

Stories By Ashley Furness

4 Technologies for Smarter Localized Content Marketing

July 5, 2012
Localized messaging can be one of the best strategies for making a national brand immediately relevant. It's also among the most time-consuming and expensive. Here are four technologies that are making cheaper and more manageable localized content marketing possible.