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Stories By Ann Gynn

content-marketing-explained-examples

How To Explain Content Marketing to Anyone [Examples]

When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest.
better-content-leadership

5 Ways To Be a Better Content Team Leader

Hard truth: Content marketing team members won’t stay in their roles forever. Great content team leaders nurture their employee’s professional development – even if that development prepares them to move on. Here’s why (and how) to start taking the long view.
contrarian-content-positive-results

‘Bah, Humbug!’ Why Negative Content Turns In Such Positive Results

Hate is a surprising emotion to use to sell jewelry. But the success of IHateStevenSinger.com shows how a contrarian approach can reinvigorate your content strategy and help you avoid the scourge of sameness plaguing so much content. Try these tips to surprise your audience by doing the opposite of what everyone expects.
hallmark-content-strategy-bingeable-series

How a Content Formula Helps You Create Bingeable Series (Proven by Hallmark)

Hallmark holiday movies are variations of the same plot. That familiarity has drawn millions and inspired other networks and streaming services to do the same. Here are seven ways to use that strategy in your content marketing.
b2b-buyer-digital-content

How To Support the B2B Buyer Revolution With the Right Digital Content

B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means.
award-winning-content-td-bank

How This Outside-the-Box Approach to Content Produced Award-Winning Results

You don’t need a background in marketing to excel in content. You do need a clear focus on your audience's needs, program goals, and story ideas that support both. Here’s how TD Bank Group’s lead content strategist applied these concepts to build an award-winning program.
macys-thanksgiving-parade-content-marketers-dream

Macy’s Thanksgiving Day Parade is a Content Marketer’s Dream: 7 Inspiring Lessons

Millions gather to view your content marketing. It’s the stuff of your professional dreams. And it’s the reality for marketers at Macy’s every U.S. Thanksgiving Day. Here are seven inspiring content marketing lessons from the fun event.
build-audience-giving-back

How To Build an Audience by Giving Back – the #BossTalks Story

The best mentors listen, answer questions, and help. The best content marketers do, too. So #BossTalks, a multichannel content project featuring Salesforce’s unofficial mentor-in-chief Ebony Beckwith, had the ingredients of a smash hit from the start.
nbc-olympic-kids-content

How NBC Sports Next Medaled in Olympic Content for Kids

The content team at NBC Sports Next expertly threaded its way through executive moguls and pandemic-related detours to reach Olympic kid-content glory. Here’s how they developed a repeatable process to attract the next generation of viewers.
A person holding a magnet attracting money represents how content marketers can ask for better salaries with this article's advice.

Content Marketers: Here’s How To Ask for (and Get) the Salary You Want

Most content marketers believe they deserve a higher salary, according to research. You’re more likely to get one if you build your pitch based on real results you’ve achieved for your employer. These tips from your marketing peers will help you make your case.
manage-10-growing-b2b-publications

How an Entrepreneurial Spirit Helps This Content Leader Manage 10 B2B Publications

Managing 10 B2B media brands sounds like a daunting task. But Sarah Tolle, content director at BWZ, makes it happen by building enviable SME relationships, planning processes, and time-management strategies. Here’s how she makes it all work.
cause-related-marketing-strategy

Why (and How To) Write a Strategy for Your Cause-Related Marketing

Your brand talks the talk. But does it walk the walk? Many brands take a few steps toward supporting a social cause but falter when it comes to sustaining the focus. What if your content team took the lead? You’d help the brand achieve its cause-related objectives and elevate your importance, too. Here’s how to do it.