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Stories By Ann Gynn

Finding the Right Content Marketing Measurement Tools: Expert Advice

When you are trying to prove that your content marketing brings value to your business, you need clear evidence of what's working, and what isn't — and accurate measurement is really the only way you are going to get it. Get advice from industry experts on finding the right content marketing measurement tools and tactics.

Content Marketing Personalization: When and How to Use It

Nearly all B2B organizations (95 percent) make some attempt to segment their content based on their audience, but personalization is difficult to accomplish in content marketing. Is it worth the extra effort it requires? Get some advice from industry experts on content marketing personalization -- like when and how (and if) you should make the effort.