Stories By Ann Gynn
Is April Fools’ Day Worth the Risk for Brands?
April Fools’ Day is a tempting conundrum. Does it provide a good enough reason to break the rules and betray your audience’s trust with fake content, absurd headlines, or fictional products? Let’s give it some serious thought.
A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers
They make it look easy, but sports writers face the same challenge content marketers do – including how to tell the same basic story in fresh and exciting ways. These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories.
24+ Must-Read Marketing Books (That Happen to be Written by Women)
Add a few of these woman-written books on content, marketing, business, and psychology and persuasion to your library during Women’s History Month. Each title earned a place on the list thanks to recommendations from your fellow marketers.
7 Content Marketing Truths That Would’ve Saved Quibi From Going Qui-Bye
Any content marketer could’ve called out the glaring strategy gaffes that led to streaming-service Quibi’s high-profile (and high-budget) demise. We spotted seven – did you catch any we missed?
6 Email Newsletter Ideas for More Opens, Clicks, and Shares
Why do so many people sign up for your email newsletter ¬¬– and then rarely open it? Try these ideas – gleaned from three of the most successful email brands around – to turn your subscribers into readers and, ideally, sharers.
5 Black-Owned Agency Leaders Talk Impact of 2020 on Business and Marketing
Eleven months after the COVID-19 closures began and eight months after the increased calls for ending racism, we checked in with five Black-owned marketing agencies to learn what’s happened and what they say needs to still happen.
How One Brand Grew a Massive Audience by Building a News Site [Example]
In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. In 20 months, it’s attracted nearly 400,000 unique visitors and garnered over 1,200 newsletter subscribers.
How a Content Approval Process Went From 9 Days to a Few Hours
Too often, the content approval process turns into prolonged agony. And when content tackles trending topics, that turnaround time can seem impossible. That wasn’t the case for Nativo and Hewlett Packard Enterprises.
9 Fixes for Frustrating Content Workflow Problems
We’ve all groaned about the inefficient steps or irritating workarounds in our content marketing workflow. Make this the month you leave those headaches and frustrations behind. Try these time-saving remedies today.
67 Book Picks for the Ultimate Content Marketing Library
You can’t judge a book by its cover. You can judge it based on peer recommendations. Here are 67 picks for a great bookcase to improve your content marketing, expand your marketing prowess, and gain inspiration.
How to Do Inclusive Content That Helps Your Audience and Business
Inclusive content doesn’t require your brand to take a big stand on a hot topic. It does require your team to think differently, recognize what you don’t know, and use words more purposefully. Here’s how to do it well.
How a Digital-First Content Strategy Can Help Print [Winning Example]
A digital-first content marketing strategy doesn't mean digital only. That lesson comes from TD Ameritrade Institutional and its content agency, Imagination. Learn how they incorporated print into their award-winning strategy.