Ann Gynn
Ann Gynn lives up to her high school nickname (Editor Ann) as an editorial consultant for the Content Marketing Institute. As the founder of G Force Communication, Ann regularly combines words and strategy for B2B, B2C, and nonprofits. Former college adjunct faculty, Ann also helps train professionals in content so they can do it themselves. Follow Ann on Twitter @anngynn or connect on LinkedIn.
Stories By Ann Gynn
Take Content Beyond the Buyer’s Journey by Playing Nice [11 Expert Tips]
February 24, 2022
Visitors, prospects, buyers, and customers all need content. And content marketers are often asked to manage it all. If you’re one of them, you’re going to need allies. Here’s how to make friends and influence sales, customer service, and get other teams to join you.
13 Expert Tips for Choosing Tech That Makes Your Content Strategy Work
February 17, 2022
The sheer number of martech options means there's probably something that fits your content strategy needs. But how do you find the best fit among thousands of options – and then get your teams to use it? Try these tips from experts presenting at the upcoming ContentTECH Summit.
10 Content Experience Mistakes To Stop Making (and Ideas for Fixing Them)
February 10, 2022
Quality content isn’t enough to guarantee a satisfying experience for your visitors. We asked the experts speaking at ContentTECH Summit next month for a list of pitfalls that could sabotage your content's chance to impress. Here's what to watch out for.
Steer Clear of Overused Stock Photos With These Planning Tips and Resources
February 3, 2022
Sourcing and organizing images take time, and it’s tempting to rely on popular stock photography sites. But with a bit of planning, you can build your own image library – and find less stereotypical options when you do need a stock image.
17 Books Perfect for Content Marketers (That Aren't About Content or Marketing)
January 27, 2022
You won't find marketing tips or content creation advice in the books on this list. But you will find a wealth of ideas to sharpen your thinking, master the art of persuasion, understand the science of organizing your work, and more.
LinkedIn Newsletters: Do They Get Results for Brands?
January 19, 2022
Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned.
How’d You Make That Flipping Awesome B2B Content for ServiceNow?
January 13, 2022
What does it take to sustain a multi-year award-winning content marketing program? ServiceNow attributes its results to a combination of data science, segmentation, and a deep focus on audience needs and behavior. Here’s what to learn from the company’s success.
Alone at Work? Use Quiet Days To Set Up for Personal Growth and Content Success
December 16, 2021
If you’re one of the few at work around the holidays, it’s easy to feel stuck. No one’s around to return emails or make revisions. Try these ideas for using the time to reflect, reorganize, and reorient your outlook and your content programs for the new year.
How'd You Make That Flipping Awesome Content for Monster
December 7, 2021
A month after the pandemic hit, a new microsite from Monster went live: Work in the Time of Coronavirus. Not only did it demonstrate their ability to pivot quickly, it created new original content, new internal collaborations, and more.
4 Business Storytelling Examples That Break the Problem-Solution Mold
December 1, 2021
You know the formula: someone faces a challenge, a product offers a solution, and the problem gets solved. Content like this fills an information need – but rarely keeps people coming back. Get inspired to break the mold with examples that show the heart of business storytelling.
Fresh Ideas and Expert Advice for Writing Email That Gets Opened and Read
November 16, 2021
Yes, there’s more competition in the inbox. But email remains one of the most valuable content marketing tools. Build audience trust and get a better response from every email you send with these expert tips from Content Marketing World speakers.
Why the Future of Demand Gen Lies in Self-Service Content Experiences
October 28, 2021
B2B buyers want to control their journey. That means the future of sales-enablement and demand gen content lies in self-service. Try these ideas from Ardath Albee and Marcus Sheridan to develop truly buyer-led content experiences.
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