Ann Gynn
Ann Gynn lives up to her high school nickname (Editor Ann) as an editorial consultant for the Content Marketing Institute. As the founder of G Force Communication, Ann regularly combines words and strategy for B2B, B2C, and nonprofits. Former college adjunct faculty, Ann also helps train professionals in content so they can do it themselves. Follow Ann on Twitter @anngynn or connect on LinkedIn.
Stories By Ann Gynn
The Deadline Struggle Is Real. Try These 5 Tips to Manage It
May 25, 2022
Deadlines. Can’t live with ’em. Can’t get anything done without ’em. But you can make them less stressful on you and your team with a few adjustments to your approach. (Bonus: You’ll probably see more – and better – work come in on time.)
How To Win Content Friends (and Keep Their Ideas Pouring In)
May 18, 2022
Isn’t it frustrating when someone asks for your input and then never says whether anything came of it? Don’t be that person. Try this step-by-step plan to keep you in good standing with your content advisors – and their good ideas flowing.
4 Trends That Will Shape the Future of Your Content Program
May 11, 2022
No one knows for sure what the future holds. But these educated guesses (from people on the front lines of content tech adoption) will help you keep up with and maybe even get ahead of audience preferences.
3 Ways To Use PR To Win Media Attention for Your Content [Examples]
May 5, 2022
A public relations strategy built around your content helps both PR and marketing teams meet their goals. To make it work, everyone should understand what kind of content outreach works best, which media outlets to target, and how best to approach them. Three successful content publicists explain.
7 More Ways to Curate Content Like a Pro [New Examples]
April 27, 2022
Content curation is more than an aggregation of existing content, references, or links. It’s a powerful tool for adding value to your audience while lightening the load for your content team. Learn how to curate content the right way from these examples and tips.
7 Questions Every Writer Should Ask To Craft an Effective Lead
April 25, 2022
Are you the writing sin committed by too many content marketers? If your leads are boring, generic, or cumbersome, you’ll get some help with these seven questions (and answers.)
How To Use Agile Marketing for a More Productive (and Happier) Content Team
April 20, 2022
Agile marketing practices keep the focus on high-priority projects and audience satisfaction. That may explain its increasing popularity among content teams. Read this guide to find out if Agile marketing makes sense for your team – and how to get started.
If You Want To Create Exceptional Content, Limit Your Options
April 7, 2022
Here’s the secret to doing more with less: Model your operations after Raising Cane’s instead of McDonalds. Try this step-by-step process to create a limited content menu specially curated to feed stakeholder and audience appetites (and boost team productivity along the way).
How To Develop and Create a Wikipedia Page That Sails Through the Approval Process
March 31, 2022
How difficult can creating and publishing a new Wikipedia page be? It’s far from easy. But these expert tips and lessons (including those from one of the most popular articles we’ve ever published) should make it less difficult for you.
40+ Blogs, Podcasts, and Video Series Content Marketers Love
March 24, 2022
Try one of these blogs, newsletters, podcasts, or video series (recommended by your peers) the next time you need content marketing inspiration, education, or case studies.
5 Evergreen Content Tips for a Year-Round Marketing Strategy
March 17, 2022
Evergreen content hits may show up in your content library by chance. But when you plan to create evergreen pieces (whether from scratch or by repurposing), you make your content marketing strategy’s success more likely than lucky. Here’s how to start.
6 Content Helpers That Encourage People To Read, Watch, or Listen
March 14, 2022
You work hard on content – but your audience shouldn’t. Try these tools, tips, and tactics to make your content experience so pleasant that audiences stay with you longer and get more from each visit.
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