Skip to content
Andy McCartney

Andy McCartney

Andy McCartney is a broadly experienced marketing strategist, practitioner and entrepreneur who has spent the last 25 years consulting and collaborating with hundreds of companies of all sizes in Europe and North America. He is the founder of iMcCMarketing and a senior contributor to Econsultancy . Connect with Andy on LinkedIn or follow him on Twitter @imccmarketing.

Stories By Andy McCartney

How to Build Online Engagement With Health Care Communities

May 13, 2013
Credibility and trust are essential in online health care communities. Find out how health care companies build online engagement and safeguard their credibility in online communities.

A “Digital Ocean” Model for Keeping Your Content on Course

March 1, 2012
Working with the concept of a "digital ocean" can help you stay on track with your targeted audience. Use this model to help chart your course in the pursuit of "fishers" and "swimmers."