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Andy Betts

Andy Betts

Andy has worked in content and digital technology markets for over 15 years and has worked for, and consulted with, over 300 Global brands such as with Google, Facebook, Adobe (a CMI benefactor), HP, HSBC and many leading Fortune 500 companies. He has also spent considerable time working across the USA, Europe, and APAC regions consulting, writing, and developing content and marketing strategies for many start-ups, agencies, and brands. He also consults for c-level executives and writes for many leading digital, content and marketing publications. Follow him on Twitter @andybetts1.

Stories By Andy Betts

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7 Elements To Cultivate a Prosperous Content Culture

July 7, 2022
Frustrated by everybody doing content across your organization without helpful alignment? It’s time to create a better culture of content. Here are seven steps to help do that.
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The Future of Content and SEO: 5 Trends Every Marketer Needs to Know

October 11, 2017
Wouldn't it be great if you could turn your brand into a content powerhouse of the future – today? You can. Start with adapting to and adopting these five trends now before the audience leaves your brand behind.
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3 Steps to Solve the Production vs. Performance Conundrum

April 29, 2015
While 86% of organizations produce content marketing, only 21% say they are successful at tracking its ROI performance. Learn the three-step solution to the production vs. performance conundrum, and make the case for continued buy-in.