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Stories By Andrew Raso


3 Fixes for Your Engagement Measurement Mistakes

Are you making these three mistakes when measuring engagement? If you’re analyzing reach, time on page, and shares, you are. Here’s how to do it better.

How to Measure Engagement the Right Way

What does engagement really mean? It’s not clicks, social shares, and time on page. Consider these three alternatives to vanity metrics to truly understand how your audience interacts with your content.