Andrea Serrette
Andrea Serrette is Manager, Content Marketing, at Ricoh, a global technology company that specializes in helping businesses achieve information mobility.
She's also the author ofThe Milk Memos. Follow her on Twitter @Andrea Serrette.
Stories By Andrea Serrette
How to Turn Research Into Content Marketing Strategy AND Tactics
October 28, 2014
Comparing your opinions to those of a larger interest group is intrinsically engaging — especially when the insights from the research are unexpected and/or entertaining. But even more than shock value, research helps you uncover your audience's motivations, opinions, and pain points, and can be transformed into many different deliverables across your marketing channels.
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