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Andrew Davies

Andrew Davies

Andrew Davies is the CMO and Co-Founder of idio, and helps leading content marketers maximize the value of their content marketing. idio's Content Intelligence platform analyzes your content automatically, understands your customers via the content they consume, and recommends the right content to the right person in real-time, on any channel. To find out more, please visit idioplatform.com and follow Andrew on Twitter @andjdavies.

Stories By Andrew Davies

artificial-intelligence-drive-content-marketing

Should You Trust Artificial Intelligence to Drive Your Content Marketing?

July 26, 2017
We trust artificial intelligence to drive our cars but not to recommend marketing strategy. But leading marketers are investing in AI – from personalization tools that “learn” from individuals’ behavior to predictive behavior tools.
data-engagement-conundrum-cover

Use Data to Help Your Engagement Conundrum

April 24, 2015
How do you create content relevant to your brand AND your audience? Cultivate the data – yours and others – to uncover what really engages the audience. Measure regularly to ensure your content strategy evolves with your audience.