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Stories By Andrew Davies


Should You Trust Artificial Intelligence to Drive Your Content Marketing?

We trust artificial intelligence to drive our cars but not to recommend marketing strategy. But leading marketers are investing in AI – from personalization tools that “learn” from individuals’ behavior to predictive behavior tools.

Use Data to Help Your Engagement Conundrum

How do you create content relevant to your brand AND your audience? Cultivate the data – yours and others – to uncover what really engages the audience. Measure regularly to ensure your content strategy evolves with your audience.