Skip to content
Amy Higgins

Amy Higgins

Amy is an award-winning marketing leader who is highly regarded for extensive experience building and developing top integrated marketing teams; specializing in content, campaigns, SEO, customer, community, influencer, and social. She is recognized as a natural leader with expertise in storytelling, strategic planning, and data-driven insights. Amy loves to design content strategies that attract, engage, activate, and retain new audiences. Engage with her on LinkedIn.

Stories By Amy Higgins

Bad Content Ideas: What To Do When You Can’t Say No

Bad Content Ideas: What To Do When You Can’t Say No

November 7, 2024
Your team gets a suggested content idea. It’s not very good. But as an astute content marketer, you know you can’t react with a quick, “No.” Instead, follow this two-part framework to arrive at a better idea with big success potential.
editorial-prenups-happy-content-team

Editorial Prenups: How To Create a Happy Content Team With an Operating Contract

October 26, 2022
How do you create an environment of team bliss and growth? Have your team members answer these questions and work together to create an editorial operating contract.
event-superpowers

7 Tips to Harness Your Event Superpowers

October 18, 2016
From planning and promotion to execution and follow-up, great events require a killer strategy with a heaping dose of tenacity to pull off. Never fear – a social media event plan is here. Social superpowers … activate.

Content Strategists Can Follow Their Own Big Bang Theory

February 19, 2015
The Big Bang theory describes the universe’s origin from a single point billions of years ago. The Big Bang Theory of Content creates from a single point of content an explosion of infinite ways to reuse and repurpose that big idea.