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Stories By Amy Higgins

Turning 'meh' ideas into marvelous content seems like magic.

How To Turn ‘Meh’ Ideas Into Marvelous Content

Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content.
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Editorial Prenups: How To Create a Happy Content Team With an Operating Contract

How do you create an environment of team bliss and growth? Have your team members answer these questions and work together to create an editorial operating contract.
event-superpowers

7 Tips to Harness Your Event Superpowers

From planning and promotion to execution and follow-up, great events require a killer strategy with a heaping dose of tenacity to pull off. Never fear – a social media event plan is here. Social superpowers … activate.

Content Strategists Can Follow Their Own Big Bang Theory

The Big Bang theory describes the universe’s origin from a single point billions of years ago. The Big Bang Theory of Content creates from a single point of content an explosion of infinite ways to reuse and repurpose that big idea.