Allison Carroll is content strategist at Hallmark Business Connections, a subsidiary of Hallmark that helps businesses build and strengthen relationships with their customers and employees. She specializes in the creation of unique content marketing plans, management of the creation and development of new and repurposed content, and execution through various marketing channels. Her creativity has benefited brands like Marriott, Visit Europe, CheapCaribbean.com, and Lufthansa Airlines. Follow her on Twitter @AWCinKC.