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Alex Lopes

Alex Lopes

Alex is the CEO of Sharebird, a site that shows you how product marketers at top companies do their job. It's like Quora for professionals. Prior to Sharebird, he was the VP of product management and product marketing at Formstack. Alex lives in San Francisco and enjoys foggy mornings and cable cars. Follow him on Twitter @IamAlexLopes.

Stories By Alex Lopes

sales-leverage-content-marketing

5 Not-So-Obvious Ways Sales Can Leverage Content Marketing to Close Deals

May 25, 2016
If your content marketing efforts don’t directly move the financial needle, you probably aren’t seated at the grown-up table. If your content marketing team is at the kids’ table, here are five ways to help sales and get a better seat.