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Stories By A. Lee Judge

business-podcast-strategy

How To Achieve Business Podcasting Success (and Pitfalls To Avoid)

Business podcasts differ from entertainment podcasts — and it’s about more than audience size. Discover the key elements to crafting a podcast strategy that works for your content marketing and business goals.
new-definition-content-marketing

Is It Time to Add a New Definition for Content Marketing?

Is it time to add a definition to the content marketing entry? A. Lee Judge says yes. He says it’s no longer enough to market with content, you must understand how to market the content.