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Aaron Orendorff

Aaron Orendorff

Aaron Orendorff is the VP of growth at FERMÀT. Previously, he served as editor-in-chief of Shopify Plus; his work has appeared in The New York Times, Forbes, Mashable, Business Insider, and more. If you’d like to connect with Aaron, reach out via social — he’s a sucker for DMs about ecommerce marketing, bunnies, and rejection.

Stories By Aaron Orendorff

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The 5-Point Survival Guide to Blogging as a Business

May 4, 2015
Blogging is hard. Blogging as a business is even harder. Almost all blogs become victims of abandonment. How can your business blog be one of the few to not only survive but thrive? Here’s how to address a blog’s five basic needs.

‘Delete This Email!’ Why Mobile Email Matters to Your Business

February 18, 2015
Let’s get right to the point. This article is gonna hurt, because it’s about the No. 1 mistake your business is making with the most powerful online marketing tool – email. Find out what four tips to steal from brands that are doing it right.